Government business relations paper Essay

Government regulation has always been an important part of business as â€Å"regulations are essential for the proper functioning of society and the economy† (Ingram , n.d). A business is designed to generate revenue for its employees, employers and shareholders (Chindamo, Pg. 4-9, 2011). In a bid to keep increasing revenue, businesses throughout history have conducted trade using dubious, unsafe, and exploitive methods. In a bid to stem companies conducting business in an unsafe and unethical manner, the government has employed several methods to regulate this issue (Ingram, n.d). Business regulation has been highly debated in the past as there both advantages and disadvantages, but the benefits of business regulation greatly out way its costs. (Ingram, n.d) The government uses diverse methods of regulation, which include advertising, environmental protection and privacy. (Holt, n.d) The government regulates businesses in the advertising of products and services. (Holt, n.d) Laws exist by fair trading to protect consumers and keep businesses truthful about products and services. (Holt, n.d) A good example of when a business advertised falsely was in 1990 when a government investigation of GNB Australia Ltd, Pacific Dunlop secondary had falsely mislead the public through advertising that their batteries were made in Australia, when actually their batteries came from Asia and New Zealand (Holt, n.d). Government intervention made GNB confess that they had been using inappropriate signs, brands and flyers (Holt, n.d). Pacific Dunlop gave actions in February 1991 that involved an obligation to improve its compliance advertising program during five years (mainly on marketing and advertising); remedial marketing; different marketing of batteries. (Tamblyn, pg.157, 1993) Businesses can often leave carbon footprints when operating. The Environmental Protection Agency (EPA) regulates this aspect of business trading. (Holt M, n.d) They regulate laws about environmental protection through education and have done so when enforcing it through penalties to landlords in the state of Philadelphia America amounting to $14,850 and $5500 for not telling residents of lead-based paint within their properties. (Collins, 2008) These fines, proposed by the EPA on July 28, 1998, are part of the implementation of federal lead-based paint disclosure laws. (Collins, 2008) In Business practice, privacy is an ethical and potentially unlawful issue, private information is taken from workers and consumers when leasing and whilst business transactions are being conducted, privacy laws are another way governments regulate business to stop businesses from releasing this information at will. (Grossman, 2013) Information taken could be a social security number, address, name, information about health, debit card and bank numbers and private history (Holt, n.d). Many laws exist to stop businesses from releasing his information, and people can indict companies for misuse of their private information (Holt, n.d). Those laws in place are another way why governments should regulate business. (Holt, n.d) Without government regulation of the key areas of business such as advertising and marketing, companies could take unfair advantage of consumers. The environmental pollution issues which are an ethical issue would have had no stand point if not for government regulation. Privacy would also be violated which is unfair to the consumer and also an ethical issue, which must be addressed in all forms of business. Hence, government regulation of business is needed to keep trade fair and balanced for the good of the economy. References Chindamo P, (2011), ‘national CEO survey: Business Regulation’, Australian Industry Groupm, Pg. 4-9, http://www.aigroup.com.au/portal/binary/com.epicentric.contentmanagement.servlet.ContentDeliveryServlet/LIVE_CONTENT/Publications/Reports/2011/10259_ceo_survey_web.pdf Collins M. 26/03/08 â€Å"United States Environmental Protection Agency Proposes Large Fines For Residential Property Owners Who Violate Lead-Paint Disclosure Regulation† Viewed 18th February 2013 http://corporate.findlaw.com/business-operations/united-states-environmental-protection-agency-proposes-large.html) Grossman RJ. 2013. â€Å"No Federal Regulatory Relief in Sight.† HR Magazine Vol 58 (issue. 2), pg 24-2 Holt M, n.d, Five Areas of Government Regulation of Business, Viewed 18th February 2013, http://smallbusiness.chron.com/five-areas-government-regulation-business-701.html Ingram D, n.d, Government Regulation Factors in Business, Viewed 18th February 2013, http://smallbusiness.chron.com/government-regulation-factors-business-2966.html James G, 25/10/13. â€Å"Government regulation is good for business†, Viewed 29th February 2013, http://www.cbsnews.com/8301-505183_162-28552608-10391735/government-regulation-is-good-for-business/ Tamblyn J et al CH 11, Pg. 157, ‘Progress Towards a More Responsive Trade Practices Strategy’, Date published: 1993 (Australian Institute of Criminology), Viewed 29th February 2013, http://www.anu.edu.au/fellows/jbraithwaite/_documents/Manuscripts/businessreg.pdf)

Michael Jackson Social Media Idea Essay

Michael Jackson, often referred to as The King of Pop or simply MJ, is one of the most entertaining individuals in the history of the entire world. Armed with more awards than any aspiring artist could ever dream of, he produced hit songs over forty years ago in 1970, such as â€Å"ABC†, â€Å"I want you Back†, and â€Å"I’ll Be There.† Michael continued to dominate the 80’s when he wrote songs such as â€Å"Thriller†, â€Å"The way you Make me Feel† and co-wrote â€Å"We are the World† with Lionel Richie in an attempt to help raise money for charity. Even into the early 90’s Jackson’s glamor was simply unmatched, as he set the foundation for future Super Bowl halftime shows with a flashy show in 1993 during Super XXVII, the first time ever a network actually gained viewers during the half time performance. However, as with all iconic celebrities, Jackson had a multitude of problems to deal with himself. After a strict, vicious childhood, Jackson dealt with multiple child sexual abuse scandals, both of which he was never convicted in, as well as a huge public controversy over his skin tone. Michael Jackson was found dead on June 25, 2009, the autopsy revealed it was a homicide from cardiac arrest; his physician was convicted of involuntary manslaughter for administering the drugs. When Jackson died in 2009, it triggered a social media outburst of grief, with nearly one billion people watching the Memorial Service online. From the sheer amount of fans Jackson had and still currently has, if a social media site were to catch on that featured Jackson, the possibilities would be endless. Before any idea can be developed, the audience and demographics must be taken into account for first. Since the death of Michael Jackson was so popular, companies actually took polls and notes from their audiences when they tuned into the Memorial Service. CNN (2009) polled over one thousand Americans to try and understand the demographics of MJ fans better. Michael Jackson fans were split relatively evenly among gender, with 52% of fans being male. Almost every person over 55 was not a MJ fan, while his hottest age demographic were age 39-49. Even the young generation who was not really around during his peak still considered themselves fans. Over ? of non-Caucasian respondents claimed they were MJ fans, while a majority of white respondents claimed they were. It is important to note that these were taken via telephone call, not the internet in any way. The key is to take these demographics and integrate them with internet users, particularly internet users. From my internet marketing textbook titled E-Marketing, by Judy Strauss and Raymond Frost (2009), the average demographic of an internet user is age 19-35, white, educated, and an average income around $75,000. However, the African-American segment of the race demographic is growing the fastest of any. Mixing the two of these, the potential client base would be highest if it were aimed towards young to middle aged adults, with a very strong common bond that unites everyone on the website, Michael’s music. I think it would be considered a crime if you attempted to try to start a relationship type of website with Michael Jackson’s name all over it, or at least the PR and media would tear it down to the bone, but perhaps any attention, good or bad, is considered advantageous when your business is still in its early stages. Anyway, the idea I would propose would be an all-out fan club for Michael Jackson. There is a site or two like this already, but it is very poorly done. It would have trivia contests, best dancing contests, look-alike contests, name that tune contests, etc. The key to the website would be the amount of users on it, which allows the user to become interactive with the website. I think that would appease to the younger population, uploading constant photos and videos, watching them, etc. For the older generation, there needs to be videos of old Michael Jackson performances, classics. The live performance at the super bowl, the vintage Jackson 5, the numerous Grammy awards, etc. From those videos, other current events in the world at that time would show. It would seem as if the user it going backwards in time, exploring Michael’s life, but in reality, the user connects epic, surreal moments from Jackson’s life, just as if he is re-living his own life thirty years ago. I think there would be two people who would go to the site, younger, less passionate fans of Michael who would go there for the social aspect and the older, less social media intense, but very Michael and music heavy users. Perhaps it is a stretch, but there are already so many niche social media networks out there, it is tough to fully see what works best. As with any business, it is not going to be perfect right away, the key is to constantly listen to users to help edit the site that appeals to the masses. There are a ton of 35-50 year olds out there who really loved there music during the 70-80’s, especially Michaels’s. The thing is that most men that age do not even really know the first thing on how to let alone accurately use, set up a Facebook account. The navigation would have to be so simplistic, that senior citizens could not even lose their ways. You would advertise with other huge artists of the time, The Beatles, Pink Floyd, etc. Before you know it, you have created a social network for older generation men who want to get home from their honest days’ work, light a cigarette, drink a beer and listen to the king. Works Cited Strauss, J., & Frost, R. (2009). E-marketing (5th ed.). Upper Saddle River, N.J.: Pearson/Prentice Hall. Poll: Majority of Americans are Michael Jackson fans – CNN. (2009, July 3). Featured Articles from CNN. Retrieved November 8, 2012, from http://articles.cnn.com/2009-07-03/entertainment/us.jackson.poll_1_michael-jackson-fans-new-national-poll?_s=PM:SHOWBIZ

Beh 225 Assignment Diagnosis and Treatment

Assignment: Diagnosis and Treatment Beh 225 July 10, 2011 Assignment: Diagnosis and Treatment According to the American Psychiatric Association, there is a fifteen percent prevalence of mental disorders in the United States. Bipolar disorder, also known as manic-depressive, is a mental disorder. Symptoms of bipolar disorder include extreme highs and extreme lows with periods of normal mood in between. Manic symptoms are being extremely active, talkative, distractible, unlimited hopes with no follow through, aggression, hostility, and violence.Depressive symptoms are feeling overwhelmed and worthless, loss of interest, insomnia, loss of concentration, and suicidal thoughts. Suicide is the 11th leading cause of death in the United States. Roughly, 29,000 people commit suicide each year. Bipolar Disorder can create marital and occupational problems as well as financial dismay. Mood disorders are thought to be caused by nature and nurture. Biological factors that may lead to a bipolar episode are chemical imbalances in the brain, hormonal imbalances, and inherited traits. Physiological factors that may lead to a bipolar episode include maladaptive cognitive distortions. The text defines this as â€Å"an illogical and maladaptive response to early negative life events that leads to feelings of incompetence and worthlessness that are reactivated whenever a new situation arises that resembles the original events. † (Morris and Maisto,2005) Studies suggest that women are two to three times more likely to have a mood disorder than men. Being diagnosed with bipolar disorder is a lifelong and reoccurring illness. There are different types of bipolar disorder. The symptoms of bipolar I are severe mood swings from manic to depressive that lasts at least seven days. Bipolar II occurs when mood swings are less manic, or hypomania, and shift back to depressive. When one’s symptoms are not determined to be either of these the disorder is called bipolar disorder not otherwise specified. These symptoms are not as fierce as the I and II characterization. Cyclothymiacs is a mild form of bipolar disorder. These milder forms of symptoms continue to shift over the course of two or more years. When a person has four or more episodes a year they are referred to as a rapid cycler. Although the onset of this disorder usually occurs in the twenties and thirties some children are also diagnosed. Children are more likely to be diagnosed early if they have two parents with the disorder. The child’s odds increase up to seventy-five percent in some cases. Many bipolar patients self medicate with drugs and alcohol. This action can trigger or prolong the symptoms. Bipolar disorder patients are at a higher risk for many diseases. These diseases include heart disease, diabetes, obesity, migraines, and thyroid disease. When one suspects they have bipolar disorder, a doctor needs to be consulted.The doctor will perform a physical examination, interview the patient, and order testing. There is no test for bipolar disorder but these tests will rule out other ailments. After reviewing all tests and lab reports a mental health evaluation will be preformed. Family history will be taken as well as interviewing the family of said patient. Bipolar patients tend to seek help in the depressive state rather than the manic state. This disorder is treated with medications and psychotherapies. Over the course of treatment, several medicines may be tested. The first choice of treatment is a mood stabilizer.The FDA approved lithium in the 70’s for treatment of mania. In 1995, the FDA in treating mania approved depakote. Recently, the FDA in treating bipolar disorder approved an anticonvulsive medication. Anti convulsive medicines are lamictal, neurontin, topomax, and trileptal. Atypical antipsychotic, or second generation, medicines are also used occasionally. These medicines are zyprexa, abilify, seroquel, risperdal, and geodon. These medications relieve sudden and severe mania symptoms. Anti depressants are used in treating the depressive side of bipolar disorder.Prozac, paxil, Zoloft, and wellbutrin are all examples of anti depressants. Mild side effects to medicines include headache, rashes, and heartburn. These side effects usually go away as one get used to taking the medicine. Serious side effects can occur, as with any medicine, such as tardive dyskinesia. This is uncontrollable muscle movement, usually around the mouth, that needs to be discussed with a doctor. In addition to medication, psychotherapy is recommended. These therapies include cognitive behavioral therapy, interpersonal therapy, and social rhythm therapy.

UV Index Forecast Essay Example | Topics and Well Written Essays - 250 words

UV Index Forecast - Essay Example There are five categories for UV index, level 1-2 (low--can safely enjoy being outside), level 3-5 (moderate--take precautions by wearing a hat and sunscreen SPF+15; seek shade during midday hours), level 6-7 (high--protection against sun damage is needed; use sunscreen SPF+15; wear long sleeves and pants where applicable), level 8-10 (very high--protection against sun damage needed; try not to be outside between 10am-4pm; shirt, hat sunscreen are a must; seek shade) and level 11+ (extreme--same as very high category). The UV Index is a next day forecast of the amount of skin damaging UV radiation expected to reach the earth’s surface at the time when the sun is highest in the sky (solar noon). The amount of UV radiation reaching the surface is primarily related to the elevation of the sun in the sky, the amount of ozone in the atmosphere, and the amount of clouds present. The UV Index can range from 0 (night time) to 15 or 16 (in the tropics under high elevations with a clear sky). The higher the UV Index, the greater the dose rate of skin damaging and eye damaging UV radiation. The higher the UV Index, the smaller the time it takes before skin damage occurs. Ultraviolet (UV) radiation is a specific part of the sun’s entire spectrum of wavelengths. UV-C spectrum is entirely absorbed by atmospheric ozone adn does not reach the earth’s surface. UV-B is mostly absorbed by the ozone, but can affect plants and animals, and affects humans by reddening of the skin, and possible development of skin cancer. UV-A radiation is needed by humans for the synthesis of Vitamin-, but too much UV-A causes toughening of the skin and other irritations. The variation throughout the day of UV radiation is much like that of visible light. The UV Index is a forecast of the probable intensity of skin damaging ultraviolet radiation reaching the surface during the solar noon hour (11:30-12:30 local time).

Capstone Business Plan Assignment Example | Topics and Well Written Essays - 4250 words

Capstone Business Plan - Assignment Example The customers can express their individual requirements to the HR consultants who can provide them with customized solutions to meet their specific needs. The clients will benefit from the specialized services of the well qualified consultants who can understand their requirements and provide prompt delivery of the tailored services on time. Capstone will be a start-up venture that will be owned and managed by 6 partners who are experienced in HR management areas and will contribute their skills and competencies to promote the above mentioned business goals. The business will initially start with an investment of US $300,000. The total capital requirement will be fulfilled by an investment of $50,000 by each of the 6 partners.Keys to success The success of the business will be based on its strategy to create its market niche through specialized and customized HR solutions for its clients. The business will not focus only on selected industry segments, but will cater to the needs of companies across all industries and operations. The targeted market segment for the business hence will comprise of small, medium and large scale organizations who seek expert HR solution. While the HR consultancy sector faces intense competition with leading global players like Capgemini, Booz, Allen and Hamilton among others, the focus will be on superior service performance and instant service approach. Capstone will offer its clients with well-researched solutions that are arrived at after a complete evaluation of the client needs and existing strategic practices in manpower management. The initial focus will be on creating word-of-mouth recommendation or market reputation to establish its market presence. Hence the pricing of the services offered during the first two to three years of operation will be competitive. Company mission The mission of Capstone Consultancy Services will be to evaluate client requirements and offer customized HR solution packages that meet and exceed customer expectations. The business will cater to the HR needs of companies across all industry sectors and extend its expertise in delivering high standards of HR services. Business goals and objectives Capstone will focus on developing its strengths and capabilities in such a manner that it provides its customers with specialized service that will help the business in generating profit and sustaining long term growth. The goals and objectives of the business will be to: Offer its clients total satisfaction in providing customized HR sol

Integrated Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words

Integrated Marketing Strategy - Essay Example Introduction In any form of business, the domain of marketing is regarded as quite significant and one of the prominent activities to be conducted in promoting as well as establishing the intended brand within the target market. It is important to note that for any business to promote or to convey information about its products or services to the targeted customers, the tool of marketing must be essentially put into efficient use. Contextually, it has been observed that companies communicate with the customers with the help of various tools of marketing, which comprise of advertising and other promotional activities to make them aware about what the business is offering to them. Unarguably, without proper marketing strategy, the success of business is quite likely to become highly uncertain and will probably remain unaccomplished upto a larger extent (Lamb & et. al 2008). Contextually, the primary intention of this report is to frame an integrated marketing strategy to promote Bullet Proof Vests as a newly launched product in the targeted market. Overview- Integrated Marketing Communication Integrated Marketing Communication (IMC) is conceptually explained as an unconventional domain of marketing management that involves the implementation of conveying succinct and all-inclusive information about the proposed brand across numerous and diverse marketing channels. It is defined by experts as an integrated approach of marketing, which is designed with the intention to ensure that all the communication activities in the domain of marketing management are applied in a unified form involving various other beneficial channels of communication (International University of science and Technology, 2013). For strategizing the promotional framework required in the launch of the product i.e. bullet proof vests, some of the tools of IMC including advertising, direct marketing, sales promotion, public relations, internet marketing, personal selling and publicity will be imple mented. These tools will together work towards the accomplishment of the set goals, which in this case is to promote the features of bullet proof vests to the targeted market and convince or encourage the potential buyers to purchase the same. Promotion Mix Strategy Promotion mix strategies mainly include two forms of approaches, which comprise pull strategy and push strategy, used according to the marketing intentions and product features to convey the information regarding products and/or services to the potential purchasers (Lamb & et. al 2008). Applying the push strategy approach, the product i.e. bullet proof vest will be promoted to the customers directly with the help of various tools of advertising during its initial introductory stage. It is worth mentioning in this context that application of a push strategy in the initial stage of the product launch will help it in gaining a percentage of market shares, countering the already existing competitive brands. In the subsequent phase, depending on the response from the customers towards the product, the pull strategy approach will be applied to encourage the customers to seek for the product from their end owing to its growing demand and preference in the market. Notably, as the armed forces and soldiers will be the targeted customers of the product, due attention will be provided towards quality

Operation management Assignment Example | Topics and Well Written Essays - 500 words

Operation management - Assignment Example The New Zealand Blood Services has first established a data where they have the locations of all the blood donors and therefore whenever blood is needed, the donors are contacted immediately. The donors list is also regularly updated and this means that they only have the blood donors who are allowed to donate blood. After the process of identification and donation, comes the most critical part which is donation of blood. Blood donation is critical and the goods involved which is blood is normally a precious and urgent commodity hence they source for the most available and fastest means that will allow the blood recipient get their blood. Due care is also needed here such as ensuring that the blood is placed at room temperatures. The blood is then processed and split into the platelets, the red blood cells and the white blood cells which boost efficiency. After this the product is then distributed to all the areas that may need the blood and later it is kept for storage. Inventory of the blood is also taken. Whenever blood is needed, there is normally real time communication between the delivery team as well as those who need it which ensures delivery. The Fast Food business in India is also another example of supply chain that despite not being well organized, has managed to ensure that there is always delivery of the products to the consumer. The system ensures in time product delivery as well as strict measures to ensure that the consumers get what they wanted. The food is normally prepared and put into tins and then delivery men are set to work to ensure that the food reaches the consumers in time. In addition, the food is well labeled to ensure that the food reaches the customer is the right one. Various means of delivery are used ranging from use of rickshaw, trains, and bicycles to the use of bodies to carry the food to the end consumer. In both cases there are various

International Student at MSU and the Problem They Face Essay

International Student at MSU and the Problem They Face - Essay Example In short, the MSU can help itself in attracting a large number of international students years-on if the offered environment is congenial enough for international students that all their important issues get a patient listening by the authorities at the helm of affairs. International students wanting to study are not accustomed to the new way of life waiting them at MSU. A good chunk of their time gets in updating their VISA documentation work completed, leaving no time to do research on the new environment. So a feeling of discomfort circumvents when sudden problems surface, making them confused as to how to overcome the problems, which could be social or psychological or any other related matter of concern. One such social problem is that of communication with the native students (Jang, 2005). The most important social problem of international students is communication, as it becomes a big hindrance to them. They are not as good in the spoken form of English as are the natives. As belonging to different cultural backgrounds, they don’t get the desired environment and feel aloof like strangers. They cannot express their views on topics of interest comfortably with their American and other international classmates, as they also come from different cultural and social backgrounds. ... orientation courses can be offered to such students to increase not only their English speaking skills but reading and writing skills as well (Jang, 2005). Another most important problem of International students is although academic but it strains them psychologically, as they get psychologically affected to first focus on attempting their majors so that they become eligible for scholarship. They cannot ignore either English learning or their majors, devoting their time equally on both. Time becomes the major hindrance in communicating with others. Miscommunication sometimes adds to their problems, as they cannot speak English as fast as the natives. It promotes unpleasantness among students belonging to various countries and the native students (Jang, 2005). The most important administrative problems are concerned with student ID cards, billing, and payment procedures. Students require keeping two identities, one is passport identity and the other is SMSU student identity card or à ¢â‚¬Å"Mustang ID†. Students have to carry their student identity card with them all times. Without showing their identity card, they cannot get access to library and computer labs. Administrative staff can ask them to show their international student identity any time. Further, students need to follow the deadline of depositing fee and other expenses, which are quite crucial from students’ perspective because a shortage of funds can be decisive to the progress of their semester. Students, therefore, need to be always on the alert to be disciplined in all academic and administrative matters (SMSU, 2010). One Korean student, named Tim, told that she felt hesitant in asking unrelated questions in the classroom. She was under the impression that only related and selected questions can be asked

What Is Eco-Social Market Economy Research Paper

What Is Eco-Social Market Economy - Research Paper Example Formulated as a network of individuals, organizations as well as groups, the Global Marshall Plan is aimed at achieving the eco-social market economy with a view to bringing in changes that can sustain the planet earth. This research will, therefore, provide an empirical insight into the Global Marshall Plan for the eco-social market economy.This project will attempt to provide a comprehensive analysis of the impact of the Global Marshall Plan for developing an eco-social market economy. This research study, therefore, will attempt to evaluate the ideas, debates, practical actions taken by the organizations as well as groups and individuals in achieving the desired objectives. What is also critical to understand that this research project will attempt to provide a sneak preview of how the implementation of the Global Marshall Plan can result in the creation of the eco-social market economy?This research study aims to address the following research objectives:- Whether implementation of the plan is practically possible?- What shall be strategic direction of the actions to be undertaken?- Whether there is a need for implementing new regulations to achieve the intended objectives of the Plan- Whether there must be an adaptation of a global approach to achieve the objectives?- What shall be the role of different stakeholders?The pace of economic development in the recent past, especially after World War 2 has been really quick which further allowed the organizations to exploit the resources at the speed that was really unprecedented in the human history. The increasing pace with which the forces of globalization took their place was something that has been relatively more quickly and with enormous consequences not for the economics as well as the social context of the economies but also the environment also.

History of Modern Painting Essay Example for Free

History of Modern Painting Essay The rise in popularity of primitivism can be united with two other prevalent forces in Europe during the late 19th century, theology and industrialization. Naturally dissatisfaction with European life increased, steeped in centuries of monarchies, wars, feudal wars, and multiple revolutions. Christ symbols, towering church steeples, and scads of spiritually historical iconography permeated nearly all of the Europe, even while its principles waned. Meanwhile, Europe began to feel the effects of its going industrial centers. In the 1860s, Paris radically rejuvenated itself under Napoleon III and Haussmann’s city restructuring. Apartments, streets, transportation, and commerce were all restructured, becoming new, uniform, sleek, and systemized. Conditionally, primitivism is understood as the ‘other’ through Western perception. This implies that outsiders to Europe are different inherently, and deserve special attention. While Europe idolizes themes of cleanliness, efficiency, and puritan values, the ‘other’ offered an escape into a world that was perceived as exotic, mystically spiritual, and entirely natural. In â€Å"Avant-Garde and Kitsch,† Clement Greenberg says that avant-garde criticism â€Å"has not confronted our present society with timeless utopias, but has soberly examined . . . the forms that lie at the heart of every society. † Vincent Van Gogh, in an attempt to recover simplified realism, focused on less urban subjects. He moved to south France and began painting provincial scenes using thick impasto paint application. Paul Gauguin joined Van Gogh to establish the Studio of the South in Arles in 1988; however, even this is not removed enough from modern Western values. Gauguin had â€Å"studied medieval art (sculpture, tapestries, and stained glass), Primitive woodcuts, and certain types of exotic art which he had seen at the World’s Fair of 1889. † Comparatively, the Western projection of art appeared to him dystopic, and he sought renewal in submersing himself in Tahitian culture. Warily, Gauguin traveled to a country under French rule at the time, guaranteeing him ‘safe’ primitivism than un-Colonized areas. In Tahiti, Gauguin painted with no shaded areas of depth and rounded, blunt features, loose applications of representative color, as seen Maternite II. All this, added with mythical looking mist and bare women give a sense of pastoral serenity of antiquity, while also remaining distinctly different than the European spectator who enjoyed the painting. The women are all dark-skinned and blissfully exposed, while engaging the viewing to partake of the serenity of the scene. Gauguin used Primitive representative techniques, by favoring simplified, unenlightened forms or expression. As Imperialism extended the relations between Europe and civilizations that were previously untouched by European ideology. Simplified, organic forms of nature and natural life were fluidly exposed to European culture, including Gauguin’s paintings. It was completely antithetical to anything appreciated in the West in form, staging, or perspective. Another feature of Westerners embracing primitivism can be found in Samuel Butler’s novel Erewhon. In the utopia/dystopia world of Erewhon there is a complete absence of machines, simply because any variety of them could prove potentially dangerous. This novel was published at a time when industrialized nations began relying more on machines in industry, and features an extreme alternative that demonstrates the allure of the Primitive who live the ‘other’ lifestyle. Those who see modern Western life as a dystopia can find its ultra alternative in the Primitive. Thus artists flee for simpler, idyllic or virginal locals, consequently implying that something is inherently wrong with the Europe, its industry, theology, and ideology. References: Greenberg, Clement. Art and Culture: Critical Essays. Boston: Beacon Press, 1971. Read, Herbert. A Concise History of Modern Painting. New York: Frederick A. Praeger, Inc. , 1957. Schwartz, Robert . â€Å"France in the Age of Les Miserables. † Mount Holyoke College. 4/19/2009 http://www. mtholyoke. edu/courses/rschwart/hist255-s01/mapping-paris/Haussmann. html.

Market Analysis Of The Cleaning Sector Management Essay

Market Analysis Of The Cleaning Sector Management Essay The Cleaning Industry National Training Organisation (CINTO) has suggested that the UK cleaning industry is valued in the region of  £12bn, 2.7 million households in the UK spend as much as  £11 billion annually on domestic help, the rise in two-salary household and more disposable income but limited time for domestic chores necessitates this, the cleaning industry presently employs about 820,000 people. The industry is mainly dominated by small organisations and has 72% of all UK cleaning staff employed in firms with less than ten employees. A third of these firms are operated by sole proprietors. CINTO is of the opinion that the cleaning industry is resistant to economic recession as a result of the huge demand and inevitability of service. Competition is stiffer however in commercial cleaning sector than domestic. This can therefore affect profit margin. Regardless of the intense competition, the cleaning industry is a booming industry with an impressive growth in the contract cleaning market from  £4 billion in 1996 to  £6 billion in 2004. Below is a tabulated STEP analysis of the cleaning sector. Social Population and market consist of 61 million people with 67% in the working class, 16.2% aged and 16.4% under aged. Labour is predominantly made up of migrant workers. Industrial servicing. Subject to environmental protection agency laws Economic The sector is slightly affected by the economic downturn but not significantly as it is a service sector and inevitable to all households in the UK. Demand cuts through all class and age structure in the UKespecially the working class which accounts for 67% of the UK population. This sector is a sub sector of the service sector that accounts for a large portion of the UK GDP. Theres been a shift in demand preference to price from quality and innovation because of the economic downturn. Increased competitiveness. Technological General services of cleaning, trash pickup, floor polishing, and the specialty services of cleaning carpet and ducts and washing windows. Staff cleaning buildings and houses by hand or with the help of basic equipment like floor polishers. Operations is labour-intensive Sector is labour intensive Simple machines and technology needed. POLITICAL Government legislation and regulation with respect to waste disposal. Organised and influential association body with intense pressure on government. Low government aid policies. According to MBD (Market and Business Development) report on the sector, Contract cleaning in the UK has grown by over 12 per cent in the past five years and is expected to increase by a further 13 per cent between now and 2011. The UK Cleaning Market 2004-2012:- There were over 4,300 individual contract cleaning firms active in the UK in 2008, though the industry remains particularly consolidated in value terms, with the firms in this study contributing more than 80% of the total market revenue. It has been suggested that 30% of contract cleaning firms are considered at risk in 2009 with the growing problem of customer retention. Customer loyalty is considered less prevalent, and customers of contract cleaners are continually searching for more competitive prices. This competitive trend in the market is pushing price competition in an environment where demand is reducing as smaller firms are internalising certain cleaning duties instead of outsourcing. The downturn in capital expenditure of contract cleaning firms will undoubtedly affect cleaning equipment manufacturers and suppliers in the short term, with a reduction in demand also aggravated by increasing pricing pressure as Contract Cleaning firms attempt to achieve greater cost reduction measures. The impact for tool and equipment manufacturers are less positive with regards to supplying to this sector in the short term, the need for effective marketing strategies therefore arises to target those companies who are performing well in the market. The cleaning sector provides employment for over 450,000 people in nearly 32,000 firms. Table 2: Workplaces and Employees within the Cleaning Sector in Great Britain. Source: Annual Business Inquiry, ONS, 2005 2006 85% of all cleaning companies have 10 or less employees. 1% of companies has over 200 staff and provides jobs for approximately half of all the cleaning employees. The current uncertain world economy makes analysis of current and future economic performance very difficult. Staffing and retention remains key themes for the sector as it struggles to maintain a stable workforce. This has been made worse by the pressure on sales and the stiff competition within the environment. The effect of the global economic downturn on the sector has been viewed as been less subjective as with other sectors since cleaning is an inevitable service. As expected however, employee training suffers a decline as profit margin reduces. Profit margins remains reduced in the sector, at about 5% in 2006, having been squeezed by 28% between 2002 and 2006. Labour costs consist of about 73% of all costs, this having been increased by 13.2% over the period 2002-2006. Gross Value Added (GVA) per worker (measured as the average financial contribution to turnover each employee within a sector generates) was  £9,600 in 2006 compared to a whole economy average of  £33,300. In 2006, seven companies had 25% of the market share (as a percentage of total value), as seen below. Table 1: Market share, (as a percentage of total value) in 2006 Source: Marketing Research for Industry, Feb 2000 A major challenge of this sector is the credit crunch and the effect it has on the sectors quality service delivery given the budget. Recruitment and retention are also key issues, issues regarding labour force attraction and motivation to family friendly labour policies. Future issues to be considered include the need to improve marketing to attract new clients, management of skills gap and planning is vital. The take-up of qualifications within the industry has been low and almost half of employers dont have a Level 2 or equivalent qualification. 16% of the sector is not aware of Vocational Qualifications, though their appropriateness is called into question. A third of all firms believe they take too long in delivering and five in ten believe they are too complicated. The BICSc (British Institute of Cleaning Science) is the most common qualification held. Cleaning firms suffer from increased rate of staff turnover which has been known to be closed to 75% in some cases, with most cleaning staff staying in employment for up to 12 weeks cleaners. 6% of cleaning firms advertised skills vacancies in 2007 -according to the National Employer Skills Survey 2007, this was primarily in elementary occupations and machine operatives. 80% of elementary occupations were categorised as difficult to fill positions. Almost 800 companies advertised these positions and were located within the West Midlands, South West and South East. Reasons for these difficult to fill vacancies are: à ¢Ã¢â€š ¬Ã‚ ¢ Inadequate personnel interested in engaging in this type of job (28%). à ¢Ã¢â€š ¬Ã‚ ¢ Inadequate number of applicants generally (16%). à ¢Ã¢â€š ¬Ã‚ ¢ Low number of applicants with the required attitude and motivation (13%). The implication of these vacancies is the increased workload of other staff. Cleaning firms have alleged that they have: à ¢Ã¢â€š ¬Ã‚ ¢ increasing cost of operation; à ¢Ã¢â€š ¬Ã‚ ¢ Difficulty in matching quality standards requirements à ¢Ã¢â€š ¬Ã‚ ¢ Delay in developing new products. As a result of the above issues, 50% of firms have increased their advertising and recruitment campaign and most of the firms are increasingly trying new ways of recruitment. Reductions in some skills area have been identified in the Cleaning Industry, these include: à ¢Ã¢â€š ¬Ã‚ ¢ Management and leadership; à ¢Ã¢â€š ¬Ã‚ ¢ Technical skills; and à ¢Ã¢â€š ¬Ã‚ ¢ Literacy, numeracy and ESOL A key driver in the sector is the changing form of procurement. The process of procurement has become increasingly formalised and has most part been subject to European Union Commission guidelines, more challenges are therefore placed on cleaning firms in this sector. A recent report implied the importance of migrant workers within the industry. Firms in the cleaning sector are faced with an ageing workforce and recruitment issues, these firms have therefore been able to tap into the large resource of migrant workers, this has culminated in 37% of Englands cleaning labour being classified as migrant labour. Firms have been able to recruit more efficiently and cost effectively as well, however the only hinderance to this is the issue of language which is being subdued by coping the strategies from employer. Regional Distribution of cleaning companies within England, 2006 There are increasing demands being placed on the industry due to increased regulation and Visibility which, in time, it is anticipated will reveal greater skill needs. There are a couple of key issues as regards the cleaning sector, they include,  · Recruitment difficulties for domestic cleaning jobs because of competition from other sectors.  · Increased day-time cleaning and expanding skill mix needed  · Employment of migrant workers without language barrier.  · Employing expertise cleaning operatives into supervisory and managerial positions with inadequate training.  · Forecasted job losses of over 90,000 between 2004 and 2014 but concerns of replacement demand still workable.  · Pressure from customers for more work per capita in order to deliver contracts with less people  · Low rate of retention.  · Lack of long term investment in staff  · Difficulties in recruiting new employees into the workforce  · Misconstrued negative image for the sector discourages prospective minds to commit to a career in the industry.  · Skills gaps in managing teams, project management, problem solving and resource allocation, customer care, and managing change for supervisors and managers  · Mixed quality of training provision with low retention rates and qualification  · Inadequate filling of management training slots in the industry  · A small size of employers in the industry had a budget for training of employees.  · Unaccredited training for staffs.  · Employers want tailor fit training that meets their immediate needs and well as their budget.  · The key issues to training to training include the margins on contracts where training is perceived as a cost, career progression is seen as a mirage, shift work and problems of release, and inflexible modes of delivery. The cleaning sector is a low tech business characterized by ease of entry and entry. Highly competitive, reduces pricing and subsequently profits. Convenience is key in the cleaning sector, location to the market and fast turnaround on clothes so also cleanliness of the item are important. Consumer care little about what euipments or technology dat has being used as long as the the cleaning service is fast, convenient and effective. A model has been designed to address a couple of the sectors issues and it is outlined

Sixteen Candles :: Film Analysis

The 1986 film â€Å"Sixteen Candles† tells a timeless tale of growing up in suburban America. The film’s star, Sam, played by Molly Ringwald, wakes up with big expectations on her sweet sixteenth birthday only to be completely disappointed. Not only does she find that she looks exactly the same as when she was fifteen, but her family is so preoccupied with her older sister’s wedding that they forget her birthday altogether.   Ã‚  Ã‚  Ã‚  Ã‚  The film opens with Sam on the phone with her best girlfriend Randy. She is examining herself in her full length mirror and is totally horrified to find that her body didn’t’ magically transform overnight. She was hoping to wake up with a body just like Caroline’s. Caroline is the head cheerleader, prom queen, and girlfriend of the most popular boy in school, Jake Ryan. Sam is hopelessly â€Å"in love† with Jake and is convinced that he won’t know she exists until she is more developed, more mature, more like Caroline. Little does she know, Jake does notice her. He is intrigued by a certain mispassed note containing some very personal information about Sam’s sex life (or lack of one). In this note, Sam confesses that she is a virgin (she has never done â€Å"it†) and is saving herself not for marriage, but for Jake Ryan. Jake finds himself wanting to get to know Sam and wanting a real relationship with someone like her, rather than with someone like Caroline. He knows Caroline doesn’t love him, and he doesn’t love her either. The only real reason they’re together is because he’s the most popular boy at school and she’s the most popular girl. Throughout the movie, Sam is preoccupied with becoming more like Caroline, while the real reason Jake is interested in her is because she is not like Caroline. By the end of the movie Sam learns a valuable lesson about being her own person and even gets the guy along the way.   Ã‚  Ã‚  Ã‚  Ã‚  This film contains some classic examples of the kinds of real life issues adolescents deal with. Issues such as popularity, peer relationships, family/sibling relationships, sex, and struggles with identity are all addressed in this ninety-minute film.   Ã‚  Ã‚  Ã‚  Ã‚  Sam’s high school is like any stereotypical high school with it’s various social crowds. The popular crowd in this movie is composed of mostly jocks and cheerleaders. These adolescents seem to be the most physically attractive and have the wealthiest parents.

George Wallace :: essays papers

George Wallace Former Gov. George C. Wallace of Alabama, who built his political career on segregation and spent a tormented retirement arguing that he was not a racist in his heart, died Sunday night at Jackson Hospital in Montgomery. He was 79 and lived in Montgomery, Ala. Wallace died of respiratory and cardiac arrest at 9:49 p.m., said Dana Beyerly, a spokeswoman for Jackson Hospital in Montgomery. Wallace had been in declining health since being shot in his 1972 presidential campaign by a 21-year-old drifter named Arthur Bremer. Wallace, a Democrat who was a longtime champion of states' rights, dominated his own state for almost a generation. But his wish was to be remembered as a man who might have been president and whose campaigns for that office in 1968, 1972 and 1976 established political trends that have dominated American politics for the last quarter of the 20th century. He believed that his underdog campaigns made it possible for two other Southerners, Jimmy Carter and Bill Clinton, to be taken seriously as presidential candidates. He also argued ceaselessly that his theme of middle-class empowerment was borrowed by Richard Nixon in 1968 and then grabbed by another Californian, Ronald Reagan, as the spine of his triumphant populist conservatism. In interviews later in his life, Wallace was always less keen to talk about his other major role in Southern history. After being elected to his first term as governor in 1962, he became the foil for the huge protests that the Rev. Dr. Martin Luther King Jr. used to destroy segregation in public accommodations in 1963 and to secure voting rights for blacks in 1965. As a young man, Wallace came boiling out of the sun-stricken, Rebel-haunted reaches of southeast Alabama to win the governorship on his second try. He became the only Alabamian ever sworn in for four terms as governor, winning elections in 1962, 1970, 1974 and 1982. He retired at the end of his last term in January 1987. So great was his sway over Alabama that by the time he had been in office only two years, other candidates literally begged him for permission to put his slogan, "Stand Up for Alabama," on their billboards. Sens. John Sparkman and Lister Hill, New Deal veterans who were powers in Washington and the national Democratic Party, feared to contradict him in public when he vowed to plunge the state into unrelenting confrontation with the federal government over the integration of schools, buses, restrooms and public places in Alabama. It was a power built entirely on his promise to Alabama's white voting

The Impact of the Use of Proportional Systems in the UK :: Papers Government Voting

The Impact of the Use of Proportional Systems in the UK There are three main proportional representation systems that have been developed that try to ensure that party’s seats are earned more proportionally. The use of the Single Transferable Vote, List and Additional Member systems has changed UK politics, effecting representation, governance, policy and parties alike. The Single Transferable Vote system, which is very complex, is used in Northern Ireland for all but the UK election. It has helped widen representation and improve democracy. It has long worked with on the whole beneficial results in the Republic of Ireland (as we have seen), a country which had previously shared at least a part of the British parliamentary tradition. The Additional Members System (AMS) came about in 1998 as so did the Scottish Parliament due to the 1998 referendum which led to the Devolution Act. In 1999 and 2003 the conservatives received 18 seats through the List vote under AMS, giving them a much fairer representation of their support nationally in Scotland. The AMS in the welsh assembly has enabled more choice and consequently 50% of the welsh assembly’s members are female, the first democratically elected legislature to be able to say that. These results in Northern Ireland, Scotland and Wales have reduced the probability of a single party gaining complete control of the legislative organizations which use these proportionally representative systems, therefore avoiding the single party dominance or even electoral dictatorship linked with first past the post system. Labour won 28 seats in the Welsh assembly in 1999, 3 short of an overall majority, meaning they had to form a coalition government with the Lib Dems, much to the Lib Dems satisfaction, as they support AMS for this very reason – it means a much less dominant party and so a government for the people and not the party. In Scotland a very similar case occurred with again falling short of a majority and again forming a coalition government with the lid Dems. The use of AMS & the resultant coalitions in Scotland & in Wales

Educating Special Needs Students

When it comes to special education, this belief really needs to be a true one because special education teachers will have to deal not only with behavioral students or students with high functioning disabilities but they will also be dealing with autistic students and students with severe intellectual disabilities (Grand Canyon University Course Material 2010).With the basic teaching principle â€Å"all students can learn†, teachers will enable themselves to find ways to help the students in learning social and life skills, get prepared to be independent, get a job and to enjoy quality of life regardless of their disabilities (Grand Canyon University Course Material 2010). Individuals with disabilities can show their frustration with anger, they can feel hopelessness, helplessness and have a sensation of disgust, fear and pity.Many times advocates, educators and even professionals fail by countermanding individuals with disabilities by not properly identifying the intellectual disability. The American Association on Intellectual Developmental Disability (AID, 2008) explains that Intellectual disability is defined as sub-average intellectual functioning but it also should include â€Å"resultant deficits in adaptive behaviors and its occurrence during the developmental period† (Grand Canyon Leistering Course Material 2010).All three conditions must be present in order to determine that intellectual disability is present in the individual. Sub-average intellectual functioning offers to intelligence which is consider as a hypothetical construct difficult to define and is tested with a method called Intelligence Quotient or IQ which consists of several questions and problem solving that gives scores up to 100. Adaptive behavior refers as to the ability of the individual adaptation to the environment and the changes that may come with it.And the third characteristic is the occurrence of a traumatic event which happens to an individual during the develo pmental period which is before turning 18. IQ tests are considered a reliable source of information but according to IDEA 004, â€Å"IQ scores can't be considered the determinant of intellectual disability. Individual personal characteristics and circumstances, cultural bias and low correlation between IQ tests remain issues; moreover a person's IQ changes over time and data over the test provides little and inaccurate information for instruction.Consequently, other definitions focus on individualized needs for supports†. According to AID (2008) causes of intellectual disabilities which happens during the developmental period, may include maternal infections like rubella, syphilis and taxonomists also because of intoxication's like rugs, alcohol, environmental hazards and incompetent blood type transfusions. Chromosomal abnormalities like Downs syndrome. Among others (Grand Canyon University Course Material 2010). Protecting Workers with Developmental Disabilities PAD (n. . ) say that people with mild disabilities can learn academics and vocational skills, those with moderate to severe disabilities can learn basic safe hygiene and self care skills along with social and communication skills and those with profound developmental skills can learn self care skills as well but they may need constant supervision and care†. The majority of the persons with disabilities are capable of learning, develop and grow, and they can become great productive an full participative citizens of the community.With appropriate education and accommodated lesson plans all students should be able to learn. One way to teach students with intellectual disabilities is by providing them with real life representing materials which are appropriate and safe for their age as well as interesting. Provide students with information with clear and easy to follow instructions which is revised in a constant basis. Celebrate accomplishments with positive dieback. Whenever possible and ac cording to the seriousness of the disability, try to teach the student is his regular school.Teach students tasks and skills that they will use in real life in a constant basis so they can relate what they learned to the everyday life(Grand Canyon University Course Material 2010). Another intellectual disability is Autism. This disability was first name and recognized in a district in 1943. It is associated with a series of conditions that include According to Autism Society of America (2000) â€Å"Disturbances of developmental rates, and/or sequences, responses to encore stimuli, speech and language as well as cognitive capacities and capacities to relate people, events and objects.This signs appear before the age of three† (Grand Canyon University Course Material 2010). At one time, autism was included in the definition of emotional disturbance. IDEA (2004) defines autism as an inclusion of serious impairments which include, verbal and non-verbal communication and social in teraction. According to American Psychiatric Association (2000) â€Å"autism spectrum disorders include a spectrum of that goes from Autistic disorder, Aspirer syndrome, Retest syndrome, a event disorder, distortions, childhood disintegrative disorder, and Pervasive developmental disorder.The characteristics include, apparent sensory deficit or hyper reaction to stimuli, Severe isolation or inability to respond to love and cuddly, self stimulation, tantrums and self abusive behaviors which raise the issue of aversive stimuli, calceolaria and psychotic speech and behavior deficiencies â€Å". The possible causes of autism vary and go from one unfounded theory to an-other but according to well known authorities, causes are not known and but evidence suggests that genetics ND biological factors are key.Very' little is still known about autism and because of this fact, educators need to be careful in how they treat autistic students. A therapy which is supposed to be appropriate for t he treatment of autism is dolphin-assisted therapy. It is recommended to provide autistic students with colored lenses to cure dyslexia and also facilitated communication. Lesson planning is key for educators to have success as teachers and help students succeed as well. Intellectual disabled students need extra help and clear one-on-one instruction but they definitely can learn. Educating Special Needs Students Educating special needs students can be challenging for all individuals involved. Students who may have intellectual disabilities, autism, and severe or multiple disabilities can have many bumps along the road of education. The impact of having a disability as a student can affect not only the student and the parents, but the educators as well. Policies, procedures, and programs are put in place to help these students succeed in the world of education. Intellectual DisabilityIntellectual disability is a general learning disability that appears before adulthood. Some people refer to intellectual disability as mental retardation. To define intellectual disability, it includes both a component relating to mental functioning of individuals and functioning skills in their environment. There are three characteristics of an intellectual disability. One is the intellectual quotation or IQ is between 70 to 75 or below.Two is the ability to adapt and carry on an everyday lifestyle such as acti vities, self-care, socialisation, and communication. Three is that the disability occurs prior to the age of 18. Generally the cause of intellectual disability can be caused at birth or during labor; these include temporary oxygen deprivation, premature births, low-birth-weight, and birth injuries. Often times there are a combination of genetics between two people that can form a certain disorder of the gene in their children. A person with a chromosomal disorder, too few or too many chromosomes, can develop an intellectual disability.Educating Special Needs StudentsAutismAutism is a disorder that impairs social interaction in verbal and non-verbal communication. It affects information that is processed in the brain by  altering the nerve cells. Signs of autism are usually noticed within two years of a child's life and the signs develop over time. Sadly there is no known cure for autism but there have been cases reported of children who have recovered. Medical expert have come to the conclusion that autism in some cases have been caused by premature births, early childhood vaccinations, Fragile X syndrome, Rett syndrome, and Tuberous sclerosis. Severe and Multiple DisabilitiesIn individual with severe or multiple disabilities is described as a person who has one or more disability. Some causes can be chromosomal abnormalities, premature birth, lack of oxygen, blindness, deafness, poor development of the brain or spinal cord, infections, genetic disorders, or injuries from an accident. The Individuals with Disabilities Education Act; IDEA made it easier for children between the ages of 3 and 21 to have access to suitable public education. Teachers have found ways to include disabled students in regular classrooms.The Individuals with Disabilities Education Act; IDEA has found a way to have an impact on classroom settings for disabled students. Inclusion classrooms have been beneficial for disabled children. Recent studies have proved that children have been f ound doing better on standardized tests and acquiring better social and communication skills to prepare themselves for life's day-to-day events.Other Educating Special Needs StudentsStudents in the classroom have also benefited by being exposed to disabled students. Other students have grown to accept and develop friendships with students who have disabilities. Students with severe disabilities have curriculums in programs that are specifically altered to fit their needs. A curriculum is set up so that students with learning disabilities will have a brighter future and succeed in their education. It is less likely for students to drop out of school and continue their education by having the stability of a curriculum that works in their favor of learning. Having a functional curriculum teaches students the skills that they need to become an independent individual.When using a curriculum, educators take into consideration what the particular student needs to excel in their course of s tudy and in their classroom. When the educator is aware of what the student  needs they will not waste time in their classroom focusing on areas that a disabled student will not benefit from. Educators will also use multiple instruction methods to help disabled students succeed. Audio and visual learning methods are incorporated to help disabled students overcome their weaknesses and find their strengths when learning. Along with the curriculum socialization skills will help disabled students enter at with others.By developing their socialization skills in the classroom disabled students will become more independent with other members of society. Following a curriculum for disabled students will help them as well as other students except them in the classroom. The benefits of accepting disabled students in the classroom will help them and other students to not segregate them while they are in school learning as well as to teach them the skills they need to interact in life's day t o day events outside of school. Educating Special Needs Students5Policies and procedures in the local school district concerning students with intellectual disabilities use the program Child Find. According to state and federal special education regulations, School Districts, Intermediate Units, and Charter Schools are required to conduct child find activities for children that are eligible for the services of the Individuals with Disabilities Education Act and Section 504 of the Rehabilitation Act of 1973. This program is to identify all children of school age that might need special education all related services due to problems that may interfere with future development and learning.From a legal standpoint each school is required to adopt the use of public outreach awareness. Identify children that are eligible for special education within the school district jurisdiction. Early intervention in special education services and programs must be made know to the public. Each school m ust establish a system to accomplish the necessary initial screening which is to identify and provide a screening of students to identify any academic, social, emotional, or sensory problems concerning vision, hearing, language, or speech difficulties. Teachers and other staff members must assist the students and work effectively with the students in the general curriculum. The child find policies and procedures are used to identify, locate, and evaluate children with disabilities.As early as possible early identification and an  assessment of disabilities will be implemented in a formal plan for the child. The timeline from the initial evaluation must be conducted within 60 days from the parents’ consent for the evaluation. Another program that the school district provides is the Title I of the Elementary and Secondary Education Act and the No Child Left Behind Act. Title I is a financial assisted program that helps schools with high numbers or children with low income fam ilies to ensure that their child meets the academic standards of the state. The No Child Left Behind Act supportsEducating Special Needs StudentsStandards based education reform based primarily on measuring goals that can improve individual outcomes in a student’s education. All public schools receiving the federal funding that comes along with these programs administer a statewide standardized test to all students each year. These text I also provide the parents a detailed report card on their child's performance. Based on the knowledge of the child’s results, it will help the educators and the parents in providing the student with the proper help during their learning years. Over all, learning can be challenging for anyone. But a student with severe or multiple disabilities may face a tough road that many of us may not understand. Having the proper guidelines in place and having everyone involved understand their role in a students learning world is essential to havi ng a successful independent student.

Microecnomics Exam

Intermediate Microeconomics Fall 2005 Midterm Exam Direction: This is a close book, close notes exam; there is 100 points possible, please pay attention to the weights as you allocate your time; the exam starts at 3:30 and ends at 5:00 sharp. Good luck! 1. (25 points) Consider the utility function[pic]. 1) Is the assumption that ‘more is better’ satisfied for both goods? 2) What is [pic] for this utility function? 3) Is the [pic] diminishing, constant, or increasing as the consumer substitutes [pic] for [pic] along an indifference curve? . (25 points) A consumer purchases two goods, food [pic] and clothing [pic]. Her utility function is given by [pic]. The price of food is [pic] , the price of clothing is [pic], and the consumer’s income is [pic]. 1) What is the demand function for clothing? 2) Is clothing a normal good in this case? 3. (25 points) Suppose that Natasha’s utility function is given by u(I) = I0. 5, where I represents annual income in thousand s of dollars. 1) Is Natasha risk loving, risk neutral, or risk averse? Explain. ) Suppose that Natasha is currently earning an income of $10,000 (I = 10) and can earn that income next year with certainty. She is offered a chance to take a new job that offers a . 5 probability of earning $16,000, and a . 5 probability of earning $5,000. Should she take the new job? 3) In (2), would Natasha be willing to buy insurance to protect against the variable income associated with the new job? If so, how much would she be willing to pay for that insurance? 4. (25 points) Suppose a consumer has the two period utility function: [pic][pic] here [pic]represent the amount of consumption in period 1 and 2 respectively. The consumer’s income consists just of inherited assets A in period 1, and there is no income in second period. If the remaining income is invested in an asset, it can earn a rate of interest r. 1) Interpret the economic meaning of the parameter [pic] in the utility function. 2 ) Obtain the optimal allocation of[pic], and illustrate it with the graph. 3) Explain how the optimal consumptions in periods 1 and 2 vary with A, r, and[pic].

The Impact of Emotional Intelligence on Sales and Business

The Impact of Emotional Intelligence on Sales and Business Charles M. Boliko EXECUTIVE SUMMARY This paper explores the impact of emotional intelligence in the business world. In a world that continues to innovate technologically, businesses are constantly looking for new ways to try to remain ahead of the competition, and it is clarified with this paper that one way to do this is by understanding how to use emotional intelligence to establish customer loyalty and good brand appeal.The interaction between a salesman and a potential client was analyzed and discussed to develop an understanding of how a salesman can use emotional intelligence to maximize the chances of making a deal with the client. Customer service in businesses was also a focal point of discussion. The conclusion that came to fruition was how good customer service must co-exist with emotional intelligence for a company to be successful. It has been determined from this essay that emotional intelligence has become an i ndispensable factor for success in business.Cherry (2012) explains an individual with the ability to perceive, evaluate, and control their emotions and the emotions of others is considered to be emotionally intelligent. Having the ability to recognize emotions and responding to them appropriately will make another individual feel understood. This sense of understanding helps establish a connection between individuals, who will then find it easier to relate with one another. In today’s world of sales, having the ability to connect with someone on an emotional level can be the difference between making a sale and losing the customer’s interest.Sales are part of the marketing process, in which salesmen and saleswomen proceed with offering a company’s product to potential buyers. This can only be done after marketing research has been conducted to segment and identify which customers are most likely to buy the product. This target group of customers is likely to beh ave a certain way, and have certain lifestyle preferences. So it is the responsibility of the Sales team to convince the customer that the product they are offering suits their lifestyle and meets their needs, based on the knowledge gathered about them. It can be said that the customer’s main need is to be satisfied with a roduct or service: they want to be happy. So the salesman with emotional intelligence and knowledge obtained about the customer from marketing research is more likely to respond appropriately to these customer needs. The emotionally intelligent salesman will be more successful with sales and hence improve his business. There are plenty of articles and training programs now that help salesmen and saleswomen develop their emotional intelligence to improve their sales performance. The results are made clear in an article written by Jennings and Palmer (2007), titled â€Å"Enhancing Sales Performance Through Emotional Intelligence Development†.The author s conclude emotional intelligence is positively correlated with sales performance, after an experiment was conducted. In the experiment, two groups’ performances were observed, with one group being under the emotional intelligence development program. The results showed that the performances of the group under the development program improved, with Chart 3 demonstrating how revenues generated by this group increased from the start of the project, and how these revenues were much greater than the amount generated by the second group.This again demonstrates that salesmen with greater emotional intelligence should be more successful with sales. Therefore, emotional intelligence has become an indispensable trait that enables salesmen and saleswomen to become more successful. Body language is a key component in non-verbal communication. In Sales, a salesman should be aware of the message being conveyed through body language as well, because the potential buyer might be conveying i nterest or disinterest. These signs are important for the success of a sale because salesmen who are socially aware will know how to respond to these signals and act accordingly.A good salesman would have various strategies to respond to given signs, increasing the probability of a successful sale. Failing to respond to the customer appropriately can almost guarantee the salesperson has failed to make a sale. Goman (2012) posted an article on Forbes titled â€Å"Knowing When to Back Off† describing an interaction she was observing between a salesman and a potential client in a bar. In a short paragraph she talks about how the salesman appeared to be doing well verbally, but he was putting the client in an uncomfortable position by sitting too close to him.The client began to inch away very slowly, and the salesman did not notice any of this. The client eventually ended up leaving the bar after excusing himself to make a phone call. The salesman failed to understand the client ’s basic need of personal space, which cost him the sale. Had the salesman recognized the non-verbal message being sent by the client, the client may have stayed. So it can be seen that developing this social awareness with emotional intelligence and understanding the needs of the customer become very important for the success of a salesman.The salesman would have to know about how to react to the emotion and message being conveyed with body language and control these emotions in order to lead the dialogue in the direction which hopefully leads to a sale. Companies with good customer service are considered more successful because of their ability to offer the customer exactly what they need, and more. Offering the customer what they need creates loyalty, meaning the same customers can return to the company for more services and purchases. Returning customers, in addition to new customers, would increase sales, which improve the business.The fact remains that the company has t o be able to satisfy the customers in order to be able to retain them. In order to do this, they must offer good customer service, which is done by listening to what the customer needs, responding to them and providing a solution which meets those needs. The extent to which the company is able to do this would determine the satisfaction of the customer. Emotional intelligence is therefore evident in good customer service because a sales associate in a retail firm, for example, is exposed to a wide range of personalities when preparing to assist a customer.The customer could be normal, angry, very rude, uneducated, highly emotional, or apathetic, so the sales associate will need to know how to respond to these various personalities in order to consistently provide great customer service. Understanding the right way to respond to these different personalities will help customers meet their needs at the store, which would generates sales, given customer service is provided the right wa y. This would ultimately lead to the company’s success. The associate’ ability to properly interact with a customer affects the reputation of the entire organization the associate works for.The sales associate must to have good emotional intelligence, which leads to excellent customer service. The key components which make up good customer service are similar to the traits of an individual who is emotionally intelligent, so for the success of a service, the emotional intelligence and good customer service must co-exist. The two characteristics of emotional intelligence that Horrigan (2012) explains in his article â€Å"Characteristics of Emotional Intelligence† which are most useful for offering good customer service are empathy and social skill.Not only should a sales associate be able to understand and empathize with a customer’s situation and need, the associate should be able to go beyond what was required to help the customer avoid dealing with certa in issues again. By leading the dialogue with customers in this manner, the associate earns trust from the customers, which improves customer loyalty with a company, which also affects the reputation of the organization. Companies with a better reputation are able to attract more customers, therefore increase sales. Apple Inc. , for example was placed first on CNN Money’s 2011 â€Å"World’s Most Admired Companies† list.The company was ranked third on MSN’s â€Å"2012 Customer Service Hall of Fame†, which is the highest rank for a firm in the retail industry in the United States. These rankings speak volumes about the kind of reputation Apple Inc. was able to establish. They are recognized for their innovation and for exceptional customer service. With the help of some competent, emotionally intelligent sales associates and the assistance provided by members of the Genius Bar, Apple Inc. was able to establish a massive customer base, because of thei r ability to actively meet the needs of the customers.As we can see with Apple Inc. , good customer service leads to customer loyalty and trust which leads to the success of the organization. This fact is confirmed in a Forbes article, written by Bickle (2012), a Forbes Inc. article contributor, titled â€Å"Three Attributes of Enormously Successful Companies†. Having established that great customer service and emotional intelligence must co-exist, and good customer service leads to company success, it can be said that emotional intelligence also leads to the success of an organization.Emotionally intelligent salesmen provide the kind of services that a customer is looking for (which varies for every customer), ultimately improving their sales performance, hence positively affecting the success of a business. In conclusion, emotional intelligence has become a key factor for the success of salesmen and businesses. There is a greater focus on establishing a connection with a cu stomer, in order to better understand and help the customer meet their need.A salesman or sales associate at a retail company needs to be empathetic and have the social skills required for creating this connection, and this new relationship creates customer trust and loyalty. This new found trust maximizes the chances of making a sale, which helps the business grow. Salesmen with emotional intelligence will have better sales performances, and emotionally intelligent businesses will offer the right customer service to satisfy the customer. Therefore, it can be seen that emotional intelligence has become an indispensable factor for success in Business.Works Cited Cherry, K. , (2012). What is Emotional Intelligence? Retrieved from http://psychology. about. com/od/personalitydevelopment/a/emotionalintell. htm Jennings, S. , Palmer, B. (2007, May). Enhancing Sales Performance Through Emotional Intelligence Development. Organizations & People, 14. Retrieved from http://www. bostonifi. com /bif/site/bfin/enhancing_sale_bfei. pdf Goman, C. , (2011, August 5). Knowing When to Back Off. Retrieved from http://www. forbes. com/sites/carolkinseygoman/2011/08/05/knowing-when-to-back-off/ Horrigan, D. (2011, June 24). Characteristics of Emotional Intelligence. Retrieved from http://www. cio. com. au/article/391355/characteristics_emotional_intelligence/ CNN Money, (2011, March 21). World’s Most Admired Companies. Retrieved from http://money. cnn. com/magazines/fortune/mostadmired/2011/full_list/ Aho, K. , (2012). 2012 Customer Service Hall of Fame. Retrieved from http://money. msn. com/investing/2012-customer-service-hall-of-fame-1 Bickle, M. , (2012, April 24). Three Attributes of Enormously Successful Companies. Retrieved from

Barrack Obama Inaugural Speech Analysis Essay

Barrack Obama’s inaugural speech was in many ways similar to his predecessors, cleverly written, thoroughly rehearsed and immaculately delivered. However in many ways it was different, different in the colour of Presidents skin, different in the time the oath was taken â€Å"amidst gathering clouds and raging storms†, different in the state of Americas economy. America wanted change and barrack Obama was that change. His inaugural speech was the first time he didn’t need to win votes or fight his campaign, instead he needed to earn the respect of his people, and he did it masterfully. Obamas main aim at the start of the speech is to make a connection with the audience and gain their support. He does this by moving from singular â€Å"I stand here today† to the plural â€Å"We the people† which engages the audience to make them feel involved and significant with the use of personal pronouns. The following sentences continue towards this goal with the use of anaphora â€Å"they are† â€Å"they are† â€Å"they will be† â€Å"they will not be† he does this to instil the audiences confidence in Obama and show that he is in control of the situation by repeating the authoritative phrases. This also incorporates antithetic parallelism â€Å"they will not be† â€Å"they will be† this is used to give the impression Obama is overcoming a problem by first using the negative not implying an issue and then the positive â€Å"will be† showing it is overcome, furthering the audiences assurance in Obama. Addressing the audience as a nation is used to rouse feelings of loyalty and patriotism extending Obamas connection with the audience by establishing the common feeling of pride in their country, and consequently their president. Once Obama has established a bond and created a sense of community amongst the audience he begins the transition from past tense to future which is cleverly done with the use of repetition â€Å"so it has been. So it must be† which prepares the audience for hard hitting issues which Obama raises unambiguously â€Å"our nation is at war† â€Å"homes have been lost† â€Å"our schools fail too many†, the open manner Obama presents these issues in make the audience feel trusted and the use of the personal pronoun â€Å"our† makes the audience feel responsible and powerful in solving these predominant problems. When addressing these issues Obama use emotive and language and imagery such as â€Å"violence and hatred† and â€Å"greed and irresponsibility† which adds emotion and shows the audience that Obama is passionate about solving the problems he faces which adds impact and conviction to the line â€Å"know this America they will be met† which regains the trust and support of the audience by promising that he will solve these problems. Obama adds emphasis and effects on messages by drawing a contrast â€Å"rising tides of prosperity and the still waters of peace† compared to â€Å"gathering clouds and raging storms† by talking about the opposite in a positive manner â€Å"raising tides of prosperity† it makes the later, negative phrase â€Å"raging storms† even more powerful and impactful. Throughout Obamas speech he tries to appeal to all members of Americas â€Å"patchwork heritage† He tries to bond the all members of the country b y addressing â€Å"Christians and Muslims, Jews and Hindus† and bravely â€Å"non-believers† by addressing them all as a one nation.

Affects of the cycle of poverty on children in Victorian England Research Paper

Affects of the cycle of poverty on children in Victorian England - Research Paper Example In the play viewers come across the topic of confrontation between working class and bourgeoisie. In order to understand the depth of these processes it is necessary to resort to Marxist criticism. Thus, Marxist approach is based on the idea that it is necessary to equate different social classes, or in other words – to empower lower class. Working class is considered to be on the bottom of the society, while the authorities are referred to as those who control all the aspects of social life. Marxist criticism refuses from such a position. According to its principles, the control over economic, financial, and cultural life should first and foremost belong to working class. Viewers may observe characters of the play attempting to rebel against social realities. Thus, social inequality is one of the most acute and challenging issues of the Victorian era. Toby Ragg, Todd’s apprentice, and Sweeney Todd himself may be seen as representatives of the lower class, while Judge Turnip represents the ruling class. It is possible to see that lower class is morally opposed to the higher class. Thus, Judge Turnip represents evil. It is difficult to say that Toby represents goodness, though partially he does. This is just an innocent child who becomes a victim of circumstances. Toby is too weak to resist the flow of life. His biography may illustrate this. This is an orphan, hired by Mrs. Lovett  after his previous employer was murdered by Todd. Very soon the boy becomes deeply attached to Mrs. Lovett – he accepts her as his surrogate mother. Todd’s business is flourishing, which means that Toby is not hungry and has a roof over his head. A lot of children of the Victorian era could be envious with him. However, his life changes soon. Todd and Mrs. Lovett start hunting for him as he discovers their secret. Toby is shocked and astonished with atrocities Todd has

Journal Research Paper Example | Topics and Well Written Essays - 500 words - 1

Journal - Research Paper Example This is a collection of memoirs written by Kingston herself without the mentioning of her own name. The narrator talks about how she grew up in a foreign land, which is the United States. The narrator is basically Chinese, and foreign people are generally termed as ghosts in Chinese language. We also see literal ghosts in a couple of sections, but generally ghosts mean non-Chinese people. The narrator keeps on bringing on the memories and cultural norms of China, while living in the United States, which shows that she has never let go of her mother culture. In this story, the narrator talks about the influence of mother tongue on the chances and opportunities that come in the way of the person, especially if he speaks limited or broken English. She talks how her mother had adopted different kinds of Englishes just for the sake of survival in the non-native country. The narrator tells about her struggles, how she changed her major from pre-med to English, and became a freelance writer. The theme behind is that the language spoken in a family has great influence upon the personality and destiny of a person. We can compare the three stories in a sense that all talk about the importance of mother language and cultural identity. These two things remain a part and parcel of one’s life even when one goes abroad and settles down in another culture with foreign people. Private language and mother tongue should not be given up, because these have a great impact upon our personalities and the way we cope with our everyday lives. â€Å"When I went to kindergarten and had to speak English for the first time, I became silent. A dumbness – a shame – still cracks my voice in two, even when I want to say "hello" casually, or ask an easy question in front of the check-out counter, or ask directions of a bus driver.† (Kingston 5.30) This quote shows the embarrassment when she had not learnt the foreign language. This brings up the importance of learning the second

Business Plan for Longines Watches Case Study Example | Topics and Well Written Essays - 1500 words

Business Plan for Longines Watches - Case Study Example It is proposed to start an excusive dealership of the world famous luxury brand of the company Longines in the city of New York. Longines is an internationally famous Swiss brand that has been in the business of manufacturing quality watches since the year 1832. The company is also well known as time-keepers in many international sporting events across the world. The dealership will be situated in the address given above and will be having an area of 2000 sq feet. The interiors will be according to the specifications given by the company and will be similar to other dealers across the world. The store will be temperature controlled with pleasant and well trained staff including a doorman. The venture will be in the form of a sole proprietorship. Advertising in the media will be the main strategy to be followed. Other marketing efforts will include appointment of marketing representatives and internet business. There are several aspects of the business that researcher presented in the case study that needs immediate attention. Firstly, financial planning and management and approaching banks for financial assistance for setting up business. Secondly, the researcher prepared the SWOT analysis for knowing areas of strengths and weaknesses and described the budgeting and financial forecasting for future years. Thirdly, the researcher demonstrated human resources management and personnel management in the case study and other areas which may be of concern for start up trading companies. ... Ten sales persons will be appointed to serve customers. They will be given proper training in technicalities and etiquette. Luxury watch brand market: The luxury branded watch market in the United Sates is dominated only by a few well known international companies. They include apart from Longines, Accutron, Bulova, Citizen, Colibri, ESQ, Movado, Pulsar and Seiko. All these brands, especially Citizen, Longines and Seiko are well known and need no introduction to the market. Growth Rate: It is estimated that the venture will have a growth rate of 10% per year. Outlook: Growing affluence and the need for exclusivity among customers are advantages in this type of industry. The outlook is that the venture will be able to maintain a growth rate of 10% for the next five years. Mission statement: To be the most preferred luxury watch outlet in the city of New York Uniqueness: The dealership of one of the most respected and oldest watch brands in the world. Being an exclusive outlet will allow us to give a better pricing to our customers when compared to sub-dealers of the same brand. Key factors: Quality and name of the brand, high quality customer service and after sales service. Market analysis: Our customers come from up-market backgrounds, occasional purchase by the middle income group, organizations who use our products as gifts. There is no special off season or lean season for this segment and business is expected to be steady throughout the year. It is expected that sales will be higher during festive seasons like Christmas and New Year. It is estimated that there will at least 500,000 potential customers in the city. Distributed among our competitors, we estimate that we have 75,000 potential

The Canadian Criminal Justice System Essay Example | Topics and Well Written Essays - 750 words

The Canadian Criminal Justice System - Essay Example Conversely, the Canadian Criminal Justice System treats all suspects as innocent until the court can determine they are guilty of the charges. Suspected criminal have a right to a fair hearing and can petition the State to assign them a legal attorney in case they are incapable of hiring. The Canadian Criminal Justice System is founded primarily on the Youth Criminal Act, the Canadian Charter of Rights Freedoms and the Conditional Release law. The three major legislations form the basis of the Canadian Criminal Justice System. Equity, fairness and transparency are some of the attributes that the system advocates the Northern American country. In addition, it encourages all citizens to be law abiding people. Furthermore, the major role of the system include: carrying out an investigation, charging criminal elements, prosecuting, ruling and administering sentences for those who are found guilty (Correctional Service Canada, 2008). The court is one of the components of the judicial systems. According to the structure of the judiciary, the Supreme Court is the top-most court in the country. Other courts include the Court of Appeal, the territorial court of appeal, the federal court of appeal, the tax court, and the military tribunal among other branches of courts. The responsibility of the Supreme Court has the responsibility of solving constitutional cases. On the other hand, the military tribunal deals with issues arising in the forces of the country. Additionally, tax court deals with tax questions relating to taxes. Conversely, the roles of other types of courts are also stipulated in the constitution of the country (Griffiths, 2014). The justice system in Canada is made of four elements that work hand in hand.

Ted.com Essay Example | Topics and Well Written Essays - 500 words

Ted.com - Essay Example This led Maskowitz to eventually determine that rather than developing a singular product, companies must develop a series of variations on this product to appeal to a broad range of people. The video goes into relay when Prego asked Maskowitz to help them develop a sounder product. Maskowitz responded by developing a multi-differentiated product line. Rather than attempting to determine the most popular spaghetti sauces among this group, Maskowitz worked to determine the groupings for form that would be the most popular. It was ultimately determined that extra-chunky was one of the popular types of spaghetti sauce that had not been developed yet had considerable public demand. Prego would release this brand and go on to net over $600 million dollars over the next decade. The main point Gladwell is making is that rather looking for universal answers, companies must consider human variability when designing products. Seth Godin on standing out As my major is finance and marketing, I c hose a video on marketing referred to as Seth Godin on standing out. Seth Godin is a recognized entrepreneur and blogger, and is greatly concerned with marketing in the digital age. This particular video considers ways that individuals can stand out in the contemporary marketing world.

Question set 4-6 Assignment Example | Topics and Well Written Essays - 1500 words

Question set 4-6 - Assignment Example The project management system enables users to easily see that resources are applied to the right tasks at the right time. It assists managers to make sure that they have allocated ample time to the employees for the success of the project (R.Drew 2009). Project management system enables assigning of tasks which can be declined or accepted by the managers depending on whether they have the time and resources to perform the tasks. This in turn provides team work since one is not assigned tasks they cannot or do not what to perform. It also ensures that there is no overlap in resource assignment (R.Drew 2009). A project sponsor is the link between the project team and the organisation executive team. They own the project and have the ultimate responsibility for seeing that the intended benefits are realized to create the value of forecast in the business case (L. Bourne 2012). An escalation process ensures that the next level of management is informed periodically, if an issue cannot be resolved by the project manager. Examples of some of the issues that are usually escalated are resource conflicts; this is where during projects people are pulled out to go and assist resolve problems in their day to day work areas threatening the projects ability to meet its schedule. Another example is when the project team realizes that late in the project, there are issues with the project’s main deliverables and the team believes that the issue cannot be corrected within the original time (efor_blog 2009). The escalation process should be defined at the beginning of the project by setting expectations as to how certain issues will be raised to the project sponsor during the project to avoid conflict between the project team and the project sponsor. The project team should keep track of the issues, regularly reviewing them and determining their significance, so that teams see which should be escalated. This can

Cola Wars Case Study Example | Topics and Well Written Essays - 2000 words

Cola Wars - Case Study Example In the 21st century, Coke and Pepsi face the new era trying to ascertain if the wars would still continue on the ‘cola’ products and ultimately discern the location of their future battlefield. External scanning of Coca-Cola and Pepsi Cola The case is designed to specifically address the following concerns: a) Why, historically, has the soft-drink industry been so profitable? A discussion of the US soft drink industry revealed that the soft drink industry was actually pioneered with the invention of Coke in 1886 and Pepsi in 1893. Both companies captured the taste of the American public in their ability to quench the thirst of their target markets through the innovatively concocted carbonated drinks. These companies’ product life cycles rationalize the profitability during their historical growth, from the introductory stage, to growth and maturity. During the introductory to growth stages, more and more people who were able to try their CSDs recognized the abilit y of the product to satisfy consumers’ needs: quenching thirst, building relationships, sharing moments, and socializing, among others. Case facts revealed that the historical consumption of CSD have continued to exhibit increasing trend since the 1970s when 23 gallons were consumed by the Americans annually and rose substantially to 52.3 gallons per year by 2004 (Case facts: Exhibit 1, p. 16). The increase in consumption reveals continued increase in demand for CSDs that validate and rationalize the profitability of the soft drink industry. In fact, due to the prolific demand for Coke during its introductory stage, several trademark infringements were legally tried in court attesting to the lure of high profit potentials of the CSD business. Further, expansion into other countries significantly contributed to financial success and enhanced brand awareness and recall on a global scale. Other factors that contributed to the profitability of the soft drink industry were the reg ular updates and design of strategies that innovate the images of both Coke and Pepsi. By designing new product alternatives, advertisements and promotional campaigns, and distribution outlets and strategies, more varieties were offered to the consumers and price off discounts enabled more people to avail of the products at cheaper prices. By offering product alternatives, such as the diet sodas, consumers were receiving benefits in terms of consuming less sugar in their sodas. In addition, the strategies of working to improve â€Å"system profitability† by concerted efforts of concentrate makers and bottlers enabled the soft drink industry to revitalize and retain financial success. Finally, when the demand for CSD reportedly reached a plateau in the US market, both Coke and Pepsi scanned international markets for their products. As emphasized in the case, â€Å"waging the cola wars in non-U.S. markets enabled Coke and Pepsi not only to expand revenue, but also to broaden t heir base of innovation† (Case Facts: Internationalizing the Cola Wars, p. 15). The secret to the profitability of the soft drink industry therefore lies in innovating the 4Ps in marketing: product, price, promotion and place and ensure entrenched leadership on a global scale. Further, the application of strategies in their respective advertising campaigns has